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New Revenue Opportunities in Broadband Wireless: 4G, LTE, WiMax

Thursday, November 06, 2008
05:00 PM - 07:00 PM
AT&T Labs
1 River Oaks Place
San Jose, CA 95134-1918


If you've seen the news this fall, you have noticed that Orange and Vodafone have offered free laptops with a two-year cellular data subscription in multiple EU countries. Ericsson predicts that 50 per cent of

If you've seen the news this fall, you have noticed that Orange and Vodafone have offered free laptops with a two-year cellular data subscription in multiple EU countries. Ericsson predicts that 50 per cent of notebook laptops sold by 2011, will include a built-in HSPA mobile broadband module. This trend of connected laptop-like devices is very near an inflexion point, with affordable mobile broadband, bundles, and devices driving the change. The age of pervasive Internet is upon us. With Sprint’s launch of Xohm, not to mention existing 3G, HSPA, Wi-Fi, EV-DO networks and upcoming LTE networks, there are increasing options for mobile connectivity. Price per wireless megabyte is dropping fast as the result of better technology, and increased competition, and we’ve seen the first example of CE with bundled broadband in the Amazon Kindle. But what are the opportunities that this pervasive broadband open up? Ultra-portable laptops, MIDs, and other CE will be constantly connected, most likely with location-aware data plans. The Telecom Council believes that these target devices have been overlooked, as companies are focused on the more familiar scenario of phone handsets. And although they share an OS with your desktop, mobile connected laptops are NOT the same as PCs. They have specific user scenarios that, optimally, deserve specific content. We’ve seen web companies morph their content into mobile handset strategies with client apps, downsized pages, or SMS services. But what shape will their mobile laptop strategies take? Landing pages? Redirects with LBS portals? Location-enabled banner ads? Some kind of gaming? “Dialer” software that tells a user how much usage they have, real time costs, etc? How does Web 2.0 and cloud computing figure into erratic wireless networks? If you haven't considered these factors, should you? This meeting will feature a discussion of the wireless technologies and the devices that will carry the experience to the consumers of 2009-2010 with our panel of experts and discussion from the room. We’ll also touch on the fertile discussion areas of pricing models, and then services and applications for this new breed of “terminal”. To paraphrase Pulp Fiction: “Does a person in a train or coffee shop on a laptop look like a PC user sitting at their desk?… So why you wanna treat ‘em that way? To keep this meeting interactive, our capacity is limited. This event is free for Telecom Council members, and open to non-members for $200.

 

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