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Mobile Forum: Connected Mobile Commerce

Tuesday, June 15, 2010
08:30 AM - 02:00 PM
Intuit
2600 Casey Avenue
Mountain View, CA 94043


Mobile commerce is slowly making it's shift to the mainstream, with a few leading indicators showing strong growth potential. But the topic has historically been confused. Mobile Banking gets lumped in the same discussion with credit card NFC dongles or stickers - none of which particularly interests us here at the Telecom Council! What really turns our crank are mobile commerce applications that leverage the mobile network - what's the point of putting a NFC sticker on a phone if it

Mobile commerce is slowly making it's shift to the mainstream, with a few leading indicators showing strong growth potential. But the topic has historically been confused. Mobile Banking gets lumped in the same discussion with credit card NFC dongles or stickers - none of which particularly interests us here at the Telecom Council! What really turns our crank are mobile commerce applications that leverage the mobile network - what's the point of putting a NFC sticker on a phone if it doesn't integrate with the powerful device and doesn't use the network to use some real-time data integration? Our notion of connected mobile commerce is that which is improved by the mobile device - that which mixes where you are in the real world with your identity and services in the cloud. You may wonder if we can't just do these cloud lookups on the merchant side, through their connected Point of Sale terminal? The answer is no. The merchant can lookup some basic authorization information around you, but they are not connected to YOUR social networks, YOUR private banking information, YOUR choices of partners, services, and institutions. We are focused on the things that take mobile commerce to the next level -- not just form-factor changes in your credit card. In our Telecom Council meeting on mobile commerce, we'll talk about M-comm as it relates to connected commerce solutions - those that leverage the mobile network. This includes Point of Sale transactions, online shopping, loyalty programs, stored value, P2P, and more. Leveraging the mobile network, social networks, and connected services, m-commerce becomes more powerful than before. We hope our discussion will touch on:

  • Shopping from your phone (recommendations, inventory lookups, couponing)
  • Social mobile commerce (location updates, purchase updates, receiving payments)
  • Payment options (on-bill, multiple accounts, P2P, prepay, stored value)
  • Spending tools (security, spending limitations, credit tools)

 

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