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Check In Here: The intersection of hyperlocal and mobile

Wednesday, November 17, 2010
08:30 AM - 02:00 PM
Ericsson
200 Holger Way
San Jose, CA 95134


The hot property for 2010 is the social check-in service. These amazing apps have mashed-up some of the hottest mobile topics of 2009 into single services like Gowalla, FourSquare and more. Meanwhile, LBS and mobile advertising is going Hyperlocal. What does it mean? It means indoor maps, finding the location of specific products in stores, and using advertising to drive sales in a sub 500m context. As for check-in, these services provide restaurant reviews, tips, flash meet-ups, and social

The hot property for 2010 is the social check-in service. These amazing apps have mashed-up some of the hottest mobile topics of 2009 into single services like Gowalla, FourSquare and more. Meanwhile, LBS and mobile advertising is going Hyperlocal. What does it mean? It means indoor maps, finding the location of specific products in stores, and using advertising to drive sales in a sub 500m context. As for check-in, these services provide restaurant reviews, tips, flash meet-ups, and social network updates, as well as advertising and coupon platforms. This disrupts sectors previous dominated by players like Loopt, Yelp, loyalty programs, and directories, and is now about to be itself disrupted by Facebook. How will the Hyperlocal scene play out, what will change, and what is needed for success? About the Mobile Forum: Telecom Council’s Mobile Forum gathers 80+ decision-level mobile professionals every few months in a interactive ½ day agenda to facilitate networking and business relationships in an executive format. The agenda also includes many rapid-fire presentations to introduce participating carriers and investors to the relevant startups in the segment. The summit is free for Telecom Council members, $200 for non-member participants, or $300 for rapid-fire demo participants.

 

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